PAUL SIMON – MARKETING GENIUS?

2010 has been a good year already for Paul Simon as he (and Art Garfunkel) enjoyed a surprise return to the charts as “Mrs Robinson” enjoyed an upsurge in sales in the aftermath of Iris Robinson’s recent erractic behaviour and various parodies on Youtube and Facebook campaigns.

Meanwhile, today, it emerged that a “Superinjunction” taken out by Jiohn Terry to stop newspapers printing a story that he had an affair with the partner of a team-mate.

I’m saying nothing, but I wouldn’t be surprised if “Bridge Over Troubled Water” was number one next Sunday.

Maybe these scandals are all part of a genius marketing campaign by Paul Simon’s record label, as a way of using novelty campaigns to get songs with titles that are topical references in the charts.

Now, who is going to get involved in a scandal with Julio down in the schoolyard?

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