It might be the summer of a non tournament year, but there is still plenty to occupy Shoot, as Ryan Giggs and Gary Speed are the cover stars in June 1997.
In transfer rumours, Alen Boksic is heading to Manchester United, while Dino Baggio is heading to Newcastle United or Liverpool.
Real Madrid offered Hercules players a bonus to beat Barcelona and help Real win the title, which they did, with Shoot wondering why Middlesbrough boss Bryan Robson didn’t think of doing something similar.
England’s recent World Cup Qualifier in Poland turned out to be a nightmare for marketers, as the referee wouldn’t let England wear their new away kit, while Umbro sponsored Alan Shearer was photographed in a Nike Poland kit after swapping at the end of the game. To top it all off, pitchside advertising at the ground had adverts for Sky’s coverage of England games in France that summer. Poland v England was broadcast in the UK on Channel 5.
Crystal Palace’s Bruce Dyer has got the Adidas logo shaved into his head, saying it stands for “All day I dream about scoring”
Ryan Giggs gets a two page interview, where he speaks of his relief that David Beckham was taking a lot of the attention and spotlight he previously had.
Also getting two pages, is Tottenham Hotspur launching their new kit, with model Sophie Anderton, no relation to Darren, joining players. One player not there, was Teddy Sheringham, who had handed in a transfer request.
Lee Bradbury gets a profile after a successful season at Portsmouth with earnt him a big money move to Manchester City. Simon Grayson gets asked who he would like to be stranded on a desert island, choosing his teamamte Steve Walsh, Ian Botham, U2, Princess Diana and Sandra Bullock.
In posters, you could put promising teenagers Michael Owen or Nicholas Anelka on your wall.
Gary Speed gets a double page interview, reflecting on a season that saw Everton battling against relegation, to the point that Speed was constantly checking the league table on Teletext.
Speed credited survival to youngsters such as Richard Dunne, John Hills and Michael Ball.
In competitions, there were two seperate Eric Cantona videos – one looking back at his time at Manchester United, and the other being his cinematic debut, a French movie called Le Bonheur ….. Est Dans Le Pre.
Tim Sherwood gets a double page interview, looking forward to meeting new manager Roy Hodgson in order to secure his own future at the club, and hoping that Hodgson can help attract top English and foreign stars to Ewood Park.
World Cup Qualifying gets a round-up with the headline “WE’RE GOING TO ITALY” – I’m not sure why, as the 1998 World Cup was in France, though England’s next away game was in Italy. England, Scotland and Republic of Ireland’s chances are profiled, with Wales and Northern Ireland being footnotes, due to both teams being as good as out.