An interesting story that grabbed my attention today, was that of the problems of the FAI in selling corporate boxes and seats at the new Aviva Stadium.
I would have some sympathy if it wasn’t for Liam Brady spending so much time phoning Northern Ireland youngsters with his “Mother Ireland” monologue.
Perhaps cutting down on their phone bill would be a start.
When the final verdict was announced in the player eligability case, it was mentioned by some about Northern Ireland fans boycotting the forthcoming Carling Nations Cup as a form of protest to get back at the FAI.
Such a suggestion might have been laughed at, but suddenly, a weakness has emerged, and Northern Ireland fans have something the FAI want, money.
If you can’t sell out games against Manchester United and Argentina, then you need to have a serious look at you marketing strategy, especially, your pricing policy.
It’s very easy to make people want to buy your product, but it’s just as easy to stop people from buying your product (either in terms of making it too expensive, or having to go to a third party),
For Dublin, it could easily have read Lisburn, as the Aviva Stadium, was highlighted by the pro-Maze lobby as the template for the national stadium for our utopian vision of the future.
“But they have a new stadium”
“But they have friendlies against Brazil and Argentina”
“But they have this, but they have that ………”
In other words, the “Keeping up with the Joneses” attitude in Northern Ireland football, where ideas get floated without thought because they have it in England/Scotland/Republic of Ireland, rather than if we actually need it.
Perhaps sometimes, the grass isn’t always greener elsewhere.